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Buyers and other decisionmakers from 32 universities, colleges and related institutions have already booked to attend the MindShift conference in October. The exhibition hall, comprising approximately 2000 square metres is almost sold out with both regular and new exhibitors.
Latest reserach reflects that 67% of the buying journey is done digitally. 70% of B2B purchase decisions are completed before the customer contacts the vendor. 68% of buyers rely more on content than they did from last year. 77% of IT and business leaders say their organisations use enterprise social collaboration tools.
Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State will open the conference on 23 October. Prof Jansen was appointed as Vice-Chancellor and Rector of the University of the Free State on 1 July 2009.