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What is CiviMail?

CiviMail is a powerful tool within CiviCRM for managing and executing mass email campaigns. It is designed to handle high email volumes efficiently and provides detailed insights into the effectiveness of your campaigns.

CiviMail integrates seamlessly with other CiviCRM components, making it a valuable tool for:

  • Advertising tenders to targeted supplier groups.
  • Sharing tailored communications with specific segments of the database.

Configuring CiviMail

CiviMail relies on a correctly configured mail server to deliver emails and process bounces, replies, and unsubscribes. Proper setup is crucial for avoiding issues such as being flagged as spam. Key steps include:

  • Mail Server Configuration: Ensure your mail server is configured according to CiviCRM requirements. This is typically handled by a system administrator.
  • Hosting Limitations: Check with your web hosting provider for email sending limits and ensure compatibility.
  • Avoiding Spam Blacklists: Misconfigured mail servers risk being flagged as spam, which can severely impact deliverability. Proper setup is essential to avoid this.

For detailed guidance, refer to the Email System Configuration chapter in the Initial Setup section.

Scenarios for CiviMail Usage

Managing Email Lists

St Ethelburga's Centre for Peace and Reconciliation uses CiviMail to manage event-themed mailing lists effectively:

  • Targeted Mailing Lists: Individuals sign up to receive updates on specific event themes. CiviMail sends targeted emails to these groups.
  • Automatic Subscriptions: Attendees of themed events are automatically subscribed to relevant mailing lists. CiviCRM prevents re-subscribing individuals who have previously unsubscribed.
  • Tailored Communications: St. Ethelburga's tests different email formats by sending similar messages to segmented groups, using CiviMail’s ability to exclude recipients of prior mailings.