Frictioneering - creating frictionless experiences
The recording from our PURCO SA Ponder online event on 29 September is available. Our topic for the event was "FRICTIONEERING", and explored how creating frictionless experiences can improve your business and delight your customers and co-workers. Our guest speaker was Sacha Matulovich, Chief Strategy Officer for sendmarc.com.
- View the recorded presentation in the sidebar
In this Ponder presentation we explore the concept of Frictioneering with Sacha Matulovich, co-founder and Chief Strategy Officer at sendmarc.com.
Frictioneering is an understanding that consumers, businesses, employees and students have an insatiable desire for frictionless experiences. And every time they encounter unnecessary friction in their dealings with your organisation or your systems it creates dissatisfaction and damages relationships.
In this new digital world, one of our most important jobs is to to become Frictioneers and create frictionless experiences.
Sacha will take us through The 3 Laws of Frictioneering, and provide a new lens with which to look at the ways we can enhance our processes and our relationships by creating frictionless experiences.
Our Speaker
Sacha Matulovich, Co-founder & Chief Strategy Officer at Sendmarc.com
Sacha is an entrepreneur and has launched 6 successful companies over the past 15 years. He co-founded technology startup Sendmarc in 2018 and is its Chief Strategy Officer.
Sendmarc offers email protection from phishing attacks and email spoofing. Their services help protect your staff, your customers, and your brand from email phishing and impersonation attacks – ensuring that only you can send secure email from your domain.
The service is vital for cybercrime safety, protecting users against impersonation, or “spoofing”. This is important as about 80% of Internet fraud starts by email.
Implementing their DMARC standard helps to protect companies from scammers using their domain name to send hoax emails to clients, suppliers or networks. The software enables the domain name owner to see whether someone is sending emails illegitimately, and helps companies achieve full protection of the domain.
Contact and social media details:
LinkedIn: https://za.linkedin.com/in/sacha-matulovich-9a031b60
Web: sendmarc.com
Email: info@sendmarc.com
